The Web 4 People Of World
Top 100 Fortune Companies puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage. This has always gave them a boost when it came to traditional marketing, but is it the same when talking about their online marketing strategy and their involvement in creating a strong online brand? Some say social media marketing is about using the right strategy and getting it implemented in the right way, and the budget allocated is less important. A recent study carried out by Burson-Marsteller Communications Group gives evidence regarding the involvement of these top 100 companies in online reputation management as well as shows evidence of the level of engagement they get from their audience. The study refers to the largest four social networking channels: Facebook, Twitter, YouTube and Business Blogs.